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About Us


Crafted for Sharing
Curated for Joy.

POPOLO Group Sdn. Bhd.stands proudly as the vibrant marketing arm of W.C.S. Food Industries Sdn. Bhd., an esteemed name in Malaysia's biscuit industry. With a legacy rooted in excellence since its establishment in 2000 by visionary founders Mr. Ng Kok Yong and Madam Pang Mui Lim, W.C.S. Food Industries has flourished over two decades, becoming synonymous with quality and innovation in the realm of biscuits.
Rooted in a storied legacy and a steadfast commitment to excellence, we present an exquisite assortment of biscuits tailored to a wide array of tastes and preferences. Our current product portfolio features the Wafer Rolls, the Triticum 3 Series (Oat Biscuits), and the Lavida Series, with numerous exciting offerings in development.

A Proud Product of Malaysia
Our biscuits are crafted using only the finest ingredients to deliver wholesomeness and create a truly unforgettable flavor experience. Each package is thoughtfully sized for convenience, offering an ideal companion for breakfast, tea time, gatherings, and more. They deliver a gratifying crunch in every bite, transforming snack time into a delightful occasion. Our products bear the esteemed certifications of Halal Jakim Malaysia, MESTI, HACCP, and proudly display the "Product of Malaysia" label.

Fostering Sharing and Joy
At POPOLO, our brand embodies the essence of sharing and joy. We are dedicated to spreading happiness far and wide, resonating with biscuit enthusiasts worldwide. Each bite of our biscuits serves as a testament to our commitment to creating moments of unadulterated joy. Our mission is centered on crafting not just biscuits, but rather crafting delightful experiences that bring people together. We firmly believe that by tantalizing our palates, we can also nourish our connections with one another.

Choosing POPOLO signifies more than simply selecting biscuits; it represents the choice of happiness, togetherness, and indulgence. Our biscuits transcend being mere treats; they serve as celebrations of life's most precious moments. Experience the bliss of sharing extraordinary biscuits with your loved ones, because at POPOLO, every biscuit tells a story, and every story embodies a moment of joy.

Our In-House Manufacturing Excellence
Our triumph is firmly rooted in our state-of-the-art manufacturing facility, W.C.S. Food Industries Sdn. Bhd. Equipped with cutting-edge technology, this facility enables us to elevate production quality and capacities to unprecedented levels. Through sustainable practices and focus on quality, we aim to establish POPOLO biscuits as a global household name.

At POPOLO, we consistently innovate to create biscuits that not only tantalize taste buds but also nourish the soul. Our dedicated team tirelessly works to expand our reach, forge meaningful partnerships, and ensure customer satisfaction.

Our vision is to introduce exceptional products to the world, allowing more people to savor the unmatched taste and quality of our biscuits.

Our mission is to attain excellence in the realm of biscuits, with the ultimate aim of creating countless moments of delight for biscuit enthusiasts across the globe.

The POPOLO Brand Image and Its Core Values

POpularityOur biscuits are designed to become popular favorites embraced by diverse communities worldwide. We comprehend the pulse of our consumers, formulating flavors and textures that resonate universally. The popularity of our products serves as a testimony to their quality and appeal, solidifying POPOLO's standing as a household name.
POiseIn every facet of our business, we exude poise — a graceful equilibrium between tradition and innovation. Our biscuits reflect sophistication and elegance, ensuring that each piece is a masterpiece. We take immense pride in our meticulous craftsmanship and unwavering attention to detail, embodying poise in both taste and presentation.
LOveLove is the secret ingredient in our recipe. With passion and dedication, we infuse every piece of biscuit with love, thus creating a product that transcends mere taste. Our love extends to our valued customers, devoted employees, and the environment, cultivating connections and fostering a positive impact.